Like the rest of us, I don’t have a lot of time to read, but I have managed to read three terrific books over the past several weeks and would like to recommend them.
This is an amazing read taking you through the latest in brain science, branding, marketing, and an exploration of why people make the choices they make. Indispensable guide for marketers and just sheer fun for all the rest of us.
This book has been around, as it says on the cover for 25 years! And that’s no surprise. Frankly it’s just as good today as it was when it was first published back in the 20th century. This is a book that I plan to re-read again, and again because it is simply ageless.
I read this book and then was interested to find that PBS had done a special program with Deepak Chopra on this very topic. I thoroughly enjoyed both the book and the show. Chopra has been a prolific writer of very interesting books that explore areas deep inside all of us. If you haven’t had a chance to read this book yet, I recommend that you do. You won’t be disappointed.